Hot off the Wall Street Journal presses: Americans use way too much detergent, which makes their clothes dingy and causes problems for the machines.
The finale of this article is this shocker: Seventh Generation's co-founder, Jeffrey Hollender, wonders why more people haven't stumbled upon laundry's big, dirty secret: "You don't even need soap to wash most loads," he says. The agitation of washing machines often does the job on its own.
As with most of my household "routines," my laundry is done lackadaisically at best. I am definitely going to test out this new concept.
Anyone else daring enough?
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