LL Bean 30% off EVERYTHING: Fair to Post?

Now that I've recovered from my multiple ailments, my mind is racing through things important (Shakespeare, Henry James), necessary (committee work), and trivial (frugal musings of various sorts).

A few days ago, LL Bean sent out a 15% off EVERYTHING code to a lucky few. A LUCKIER few got a 30% off EVERYTHING. There are numerous free shipping codes available too. I was in neither lucky camp.

Still, I read about it on a site I seldom look at: Slickdeals, which I learned about from a frugal colleague, and which offers deals mostly of the electronic variety. I checked Facebook to see if LL had publicized the code that way. No. A woman did write to complain that she, a good customer, got 15%, while her husband, who never buys anything, got 30%. LL responded that they were trying to entice people who didn't buy much.

Well, thanks a lot! I guess I fall into neither the buying nor the non-buying category, though I did spend a couple of hundred dollars there this year. In my fantasy world (promoted by Bean's publicity machine), LL offers FAIR everyday prices, with a FAIR profit.

If that's true, how can they fling around a 30% off everything code? Is it FAIR to LL to use a code you find posted on the internet? Is it FAIR to post the code? Is it FAIR to offer some customers a better price than others?

I know not the answers to these questions. I did buy Mr. FS a pair of boots and Miss Em a travel backpack for her trips this summer and beyond. I used the code.

It's good through today, I think. I am considering getting some of their sheepskin slippers! Oh, and how about a kayak? I've always wanted one to use in Massachusetts, where we have a house on a lake (we generally borrow the neighbor's kayak, but that is sometimes awkward).

FAIR to POST? If you want it, the code is JPA4393. Free shipping (if you don't have the Visa offered by LL) is LL3039329. FAIR? What is FAIR anyway? And how has FAIRNESS changed in the age of the internet?

And now for some beauty, via Shakespeare:

From fairest creatures we desire increase,
that thereby beauty's rose might never die

or, more disquieting,

And every fair from fair sometime declines
By chance or nature's changing course untrimmed.

Can one even talk about FAIRNESS in the context of big business, marketing, consumer awareness, and so on?